21 Agency + D-Dream: Co-Creation in the spotlight
A catwalk in a car showroom, models in designer outfits, moving heads, and beats that bring different worlds to life… No, this was anything but a run-of-the-mill client event. This was the Mercedes Fashion Benefit: an evening where fashion, automotive, and experience came together. And all for the benefit of local charities!
To bring this unique concept to life for their client Groep VDH, 21 Agency chose D-Dream as their audiovisual event partner. From lighting and sound to LED screens and live recording: every detail was spot on. Today, we’re not shining the spotlight on the catwalk, but on the collaboration that made it all possible.
From idea to experience
The concept was certainly ambitious: a fashion show in a car garage, featuring twelve cars, each exuding its own atmosphere and style. 21 Agency, experts in brand activations and hospitality, took on the challenge. “We wanted each car to have its own ‘world,’” explains Bryan, Project Manager at 21 Agency. “Twelve cars, twelve atmospheres, twelve stories. Each with its own lighting, sound, and visuals. For that, we needed an AV partner who couldn’t just execute, but could really think along with us. That’s exactly what D-Dream did.”
The collaboration began with open communication and a healthy dose of enthusiasm. “What we immediately appreciated about D-Dream was their transparency. No empty promises, just honesty and clarity,” says Bryan. “Whenever I had questions about quotes or technical options, I always received clear answers right away. That builds trust.”
“The final result was identical to our renders. The fact that their project manager, Bram, actively contributed ideas on every detail was a huge added value.””
– Bryan, Project Manager at 21 Agency
Technology with peace of mind
Everything went smoothly and professionally, from setup to the show. “The D-Dream team was top-notch. The production crew consisted of three professionals who clearly knew what they were doing. Simon, who was in charge of the visuals, remained calm even during the most stressful moments. That’s worth its weight in gold. As a project manager, you immediately feel: it’s going to be okay.”
There were also a few last-minute challenges, such as curtains that turned out to be too light during setup and fluttered in every gust of wind. “D-Dream didn’t think in terms of problems, but in terms of solutions. They simply showed up the next day with heavier fabric.”
Light, sound, video, and above all: the experience
How important was the technology to the success of this show? According to Bryan, the AV was literally half the show. “Without lighting, screens, and sound, there simply wouldn’t have been an experience. The visuals, the colors, the effects… They turned every world into a mini-universe. And the live camera coverage also ensured that everyone could follow along perfectly and that we could relive the show afterward.”
What really made the collaboration special, according to Bryan, was the connection. “From the very first moment, it just clicked. Communication was smooth, and we felt welcome. That combination of professionalism with a warm, family-like approach is an absolute added value.”
An event that leaves a lasting impression
After a successful benefit event, the collaboration clearly leaves us wanting more. “D-Dream has proven that they don’t just deliver cutting-edge technology, but are also true partners in the creative process,” Bryan concludes. “They contribute ideas, communicate transparently, and ensure that you, as the organizer, can truly focus on the experience. And that’s exactly what you want.”
Do you, like 21 Agency, want an event that leaves a lasting impression?
Then D-Dream is your partner for a complete audiovisual experience.
From concept to execution, worry-free.
