Trendy pampering
Bart Clerckx: “The Red Bull Guesthouse is an exclusive, fantastic experience for guests from all corners of the world. The trendy Jam Hotel in Brussels is being transformed especially for this event into a unique venue with a great atmosphere.”
Transforming an entire hotel into an exciting event venue is no small feat. But the project was executed flawlessly thanks to a seamless collaboration between D-Dream and Keep it Quiet, a leading company in the organization of corporate events, public events, and brand activations.
“For three days, in addition to Tomorrowland, the hotel will offer festive accommodations to a select group of 160 Red Bull guests. With all kinds of surprises, lively parties, unique incentives, and top-notch catering, this international group will be pampered down to the last detail. The focus is on ensuring they have the best possible experience.”
A demanding experience
In creating that demanding experience, D-Dream proved to be the ideal partner for bringing it to life.
“At the hotel, several guest rooms were completely gutted and redesigned by D-Dream into unique ‘surprise rooms.’ But their expertise in lighting and sound was also prominently on display during the nightlife parties. The entire hotel exuded exclusivity and uniqueness. Everything was executed to perfection and thoroughly enjoyed by our guests, who were able to fully unwind thanks to these activations.”
A rock-solid concept, with a demanding implementation.
“You can only create an exceptional experience when everything is organized down to the last detail, both in the planning and execution phases. And in all these areas, D-Dream proved to be a very strong partner. They contributed constructive ideas through smooth communication as part of a quality-focused approach. Flexibility and dynamism are qualities we clearly recognized and appreciated in this collaboration.”
Happy guests, satisfied customers
The high expectations have certainly been met.
“Our guests didn’t hold back in expressing their appreciation afterward. In addition to the Tomorrowland experience, they appreciated the unique concept we created in collaboration with D-Dream. Happy guests, satisfied customers. A successful incentive.”
