Launch Porsche Macan

DETAILS

Type event

Product Launch

Customer

DDMC Event Design

Year

2024

Service

Audiovisal Support
Decorative Support

For DDMC, D-Dream brought their exclusive reveal concept for the new Porsche Macan to life.

During a nine-day roadshow at three different locations, the audience was treated to a meticulously choreographed show.

Using time-synced lighting, video, and sound, the car was unveiled at the perfect moment, making every reveal a powerful and memorable experience.

Spectacular launch of the new Porsche Macan

Last summer, DDMC Event Design and D-Dream joined forces for the spectacular launch of the new Porsche Macan. The event took place over nine days at three unique locations: three private airports—Kortrijk Airtechnology, Deurne Airport – Flying Drop, and Drone Port in Sint-Truiden. These unconventional venues presented an interesting challenge: they had to be transformed into spaces that both highlighted the mystery of the launch and offered a stylish experience, just as we’ve come to expect from Porsche.

Orchestrated Perfection: Technical and Aesthetic Mastery

D-Dream provided full technical support and played a key role in coordinating the set design and environmental decor. Their expertise ensured that each venue offered a perfect blend of mystery and elegance, laying the foundation for an unforgettable event. Every Porsche dealership in Flanders was given the opportunity to invite its customers to the launch. Guests were welcomed in different time slots so that small groups of interested visitors could get a close-up look at the new Porsche Macan.

The Unveiling: Precision and a Spectacular Experience

D-Dream created transparent reveal boxes that served as the centerpiece of a time-code-programmed show to unveil the car. The setup was elegant yet impactful, utilizing a pre-programmed show based on a combination of dynamic visuals displayed via an LED wall integrated into the ceiling, impressive lighting effects, and rousing music, culminating in the automatic sliding open of the box to reveal the new Macan. The event struck the perfect balance between elegance and impact, with every detail carefully planned to ensure a luxurious and powerful presentation of Porsche’s new model.

A Successful Event

We look back with pride on this successful collaboration with DDMC Event Design, during which we transformed unconventional event venues into spaces that left a lasting impression on Porsche customers and reflected the brand’s high standards.